How it works
Expected contribution = revenue × (1−refund share) − goods − fulfillment − payment fees − refund share × additional loss − advertising cost.
Input definitions
- Revenue per order excluding pass-through tax
- Enter the value in the labeled unit.
- Cost of goods
- Enter the value in the labeled unit.
- Shipping and fulfillment cost
- Enter the value in the labeled unit.
- Fixed payment fee
- Enter the value in the labeled unit.
- Percentage payment fee (%)
- Enter the value in the labeled unit.
- Expected refunded order share (%)
- Enter the value in the labeled unit.
- Additional loss per refunded order
- Enter the value in the labeled unit.
- Advertising acquisition cost per order
- Enter the value in the labeled unit.
A worked example
- Revenue per order excluding pass-through tax
- 100
- Cost of goods
- 40
- Shipping and fulfillment cost
- 10
- Fixed payment fee
- 0.3
- Percentage payment fee (%)
- 3
- Expected refunded order share (%)
- 5
- Additional loss per refunded order
- 10
- Advertising acquisition cost per order
- 15
Assumptions & limits
Planning model using entered costs and policies, not country-specific law or a forecast. Use one currency and consistent time periods.
Sources & review
Maintained by AnsRio. Methods and examples use automated checks; this does not imply independent professional certification.
Method updated 2026-10-17. Content checked against the stated method and examples. Our verification approach.
Common questions
Are payment fees recovered on a refunded order?
This model assumes the original processing fees are not refunded and that goods cost remains incurred. If your provider refunds fees or your inventory is recovered, adjust inputs or use a separate scenario.
How does Ecommerce contribution per order work?
Expected contribution = revenue × (1−refund share) − goods − fulfillment − payment fees − refund share × additional loss − advertising cost.
What are the limits of Ecommerce contribution per order?
Planning model using entered costs and policies, not country-specific law or a forecast. Use one currency and consistent time periods.